For a limited time, E•Releases are offering a special ebook by Mickie Kennedy, “Beginner’s Guide to Writing Powerful Press Releases” for free.

After having a quick read through, we recommend all Australian User Group Leaders download a copy and read it as it contains over 150 pages exploring the art of obtaining media attention with press releases and we know all User Groups could benefit from such attention 😉

The Beginner’s Guide to Writing Powerful Press Releases includes an interesting history of how the Press Release evolved, then the Anatomy of a Release and how to make your release appeal to your audience — whilst reminding you that the audience of a press release is usually NOT your customers, but rather journalists, who will use your press release to craft a story that will appeal to your customers.

It details how compose a Headline, then the Dateline and Introductory Paragraph. There are sections on obtaining publicity through Web 2.0 strategies, Social Media and with Search Engine Optimization.

Finally, the ebook covers what happens after a press release has been distributed and further public relations possibilities

This ebook retails normally for US$29.00, but for a limited time, it’s available for free.

Download Beginner’s Guide to Writing Powerful Press Releases